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Marketing Services

Boost visibility, build trust, and increase inquiries with proven strategies

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A strong marketing presence is no longer optional—it’s essential. At Smith & Associates, we help you attract the right audience with tailored strategies that reflect your community’s values and vision. Whether you need a full rebrand, new website, or more qualified leads, we connect you with the tools, visuals, and outreach you need to grow.

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Marketing Strategy Development

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We work with you to create a clear, cohesive marketing strategy that aligns with your business goals, market conditions, and community strengths. No guesswork—just a roadmap built for results.

✔ Market and competitor analysis

✔ Campaign planning and calendar

✔ Messaging and positioning

✔ Budget allocation and ROI tracking

Brand Visuals & Marketing Materials

Your brand should reflect the care and quality you provide. We help develop compelling visuals and professional marketing assets that reinforce trust and leave a lasting impression.

✔ Logo and brand guidelines

✔ Presentation decks and email templates

✔ Brochures, rack cards, and flyers

✔ Presentation decks and email templates

Website Design, Development & Maintenance

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Your website is often your first impression. We build beautiful, user-friendly sites that communicate your value, support inquiries, and help families take the next step.

✔ Website design and copywriting

✔ Lead capture forms and analytics

✔ Mobile optimization and accessibility

✔ Ongoing updates and support

SEO & Paid Advertising Campaigns

We make sure your community shows up when people search online. Through local SEO and paid ad campaigns, we increase your visibility and drive targeted traffic to your site.

✔ Google Business Profile optimization

✔ Google Ads and Meta campaigns

✔ Local SEO audits and keyword targeting

✔ Performance reporting and ROI analysis

Social Media Marketing

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Stay active and engaging on the platforms where families are searching. We help you build trust and awareness with consistent, high-quality content tailored to your audience.

✔ Content planning and scheduling

✔ Community management and engagement

✔ Branded posts, stories, and reels

✔ Metrics tracking and monthly reports

Senior Living Marketing Services That Drive Visibility & Growth.

From branding to digital campaigns, we help your community stand out in a competitive market. Attract more families, build trust, and fill suites with smart, strategic marketing.