ABOUT US

Smith Senior Living Consultants based in Ontario, Canada

Highly skilled. Real experience.

At Smith & Associates, we bring two decades of senior living expertise to every partnership. From operations and staffing to compliance and marketing, we help communities run better, grow stronger, and deliver exceptional care—every step of the way.

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Operational Excellence

Health program development for senior living

Team Empowerment

Smarter Staffing

Stronger Systems

Regulatory Confidence

Health program consulting for retirement homes

Strategic Growth

Resident Satisfaction

Marketing Impact

Proven track record supporting senior homes across Canada with over 150+ projects completed.

Led by seasoned experts who’ve worked in every facet of senior living—over 20+ years of experience.

From concept to occupancy, we provide end-to-end solutions tailored to your community’s needs and goals.

Senior Home Experts

Led by senior home experts who’ve done the work, built on decades of hands-on industry experience.

Founded by Joanne Smith, Smith & Associates was created to bring practical, proven solutions to the evolving senior living industry. With over 20 years in executive roles, Joanne knows firsthand what it takes to build, grow, and sustain a successful senior residence. We understand the pressures you face—and we’re here to simplify the process, provide clarity, and support you in building a community that thrives today and into the future.

✔ Experience across new builds, turnarounds, and day-to-day operations
✔ Deep knowledge of compliance, licensing, staffing, and policy development
✔ Strong network of partners across marketing, media, and healthcare

Strategy & Support

More than consultants—we’re your strategic partners helping senior living communities grow, thrive and lead

We don’t just consult—we collaborate. Our team becomes an extension of yours, providing practical solutions and long-term support so your residence can operate at its best. Whether launching a new home or optimizing an existing one, we help you unlock real results.

✔ Clear systems for smoother day-to-day operations
✔ Confident staff through tailored training and onboarding
✔ Improved resident satisfaction and community reputation
✔ Marketing strategies that boost occupancy and visibility
✔ Support with compliance, KPIs, and performance tracking

FAQs

Yes—we specialize in full-service support for new builds. From initial planning and licensing to staffing, policy development, and marketing, we provide turnkey solutions to help you launch with confidence. We’ve helped over 150+ projects across Canada and know exactly what it takes to open successfully and operate smoothly from day one.
We take a comprehensive approach that combines operational audits, resident satisfaction strategies, and targeted marketing. By enhancing staff training, refining service delivery, and supporting sales and outreach, we help your community attract the right residents, boost referrals, and improve your reputation in the marketplace.
Absolutely. We support every stage of team building—from talent acquisition and onboarding to role-specific training and leadership development. We also help implement systems that improve staff retention, accountability, and morale, so your team is set up for long-term success.
Yes—regulatory compliance is one of our core strengths. We help you stay audit-ready with clear policies and procedures, regular internal reviews, and up-to-date documentation that aligns with current provincial and federal standards. We make sure you’re not just compliant—but confident.
Our services are tailored to your needs, whether you need high-level strategy or day-to-day operational support. We become an extension of your team—rolling up our sleeves, working alongside your staff, and guiding implementation every step of the way. We don’t just give advice—we help you execute it.