ABOUT US
Smith Senior Living Consultants
Highly skilled. Real experience.
At Smith & Associates, we bring two decades of senior living expertise to every partnership. From operations and staffing to compliance and marketing, we help communities run better, grow stronger, and deliver exceptional care—every step of the way.
Operational Excellence
Team Empowerment
Smarter Staffing
Stronger Systems
Regulatory Confidence
Strategic Growth
Resident Satisfaction
Marketing Impact
Proven track record supporting senior homes across Canada with over 150+ projects completed.
Led by seasoned experts who’ve worked in every facet of senior living—over 20+ years of experience.
From concept to occupancy, we provide end-to-end solutions tailored to your community’s needs and goals.
Senior Home Experts
Led by senior home experts who’ve done the work, built on decades of hands-on industry experience.
Founded by Joanne Smith, Smith & Associates was created to bring practical, proven solutions to the evolving senior living industry. With over 20 years in executive roles, Joanne knows firsthand what it takes to build, grow, and sustain a successful senior residence. We understand the pressures you face—and we’re here to simplify the process, provide clarity, and support you in building a community that thrives today and into the future.
✔ Experience across new builds, turnarounds, and day-to-day operations
✔ Deep knowledge of compliance, licensing, staffing, and policy development
✔ Strong network of partners across marketing, media, and healthcare
Strategy & Support
More than consultants—we’re your strategic partners helping senior living communities grow, thrive and lead
We don’t just consult—we collaborate. Our team becomes an extension of yours, providing practical solutions and long-term support so your residence can operate at its best. Whether launching a new home or optimizing an existing one, we help you unlock real results.
✔ Clear systems for smoother day-to-day operations
✔ Confident staff through tailored training and onboarding
✔ Improved resident satisfaction and community reputation
✔ Marketing strategies that boost occupancy and visibility
✔ Support with compliance, KPIs, and performance tracking
FAQs
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Yes—we specialize in full-service support for new builds. From initial planning and licensing to staffing, policy development, and marketing, we provide turnkey solutions to help you launch with confidence. We’ve helped over 150+ projects across Canada and know exactly what it takes to open successfully and operate smoothly from day one.
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We take a comprehensive approach that combines operational audits, resident satisfaction strategies, and targeted marketing. By enhancing staff training, refining service delivery, and supporting sales and outreach, we help your community attract the right residents, boost referrals, and improve your reputation in the marketplace.
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Absolutely. We support every stage of team building—from talent acquisition and onboarding to role-specific training and leadership development. We also help implement systems that improve staff retention, accountability, and morale, so your team is set up for long-term success.
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Yes—regulatory compliance is one of our core strengths. We help you stay audit-ready with clear policies and procedures, regular internal reviews, and up-to-date documentation that aligns with current provincial and federal standards. We make sure you’re not just compliant—but confident.
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Our services are tailored to your needs, whether you need high-level strategy or day-to-day operational support. We become an extension of your team—rolling up our sleeves, working alongside your staff, and guiding implementation every step of the way. We don’t just give advice—we help you execute it.
Why Work With Us
We become an extension of your team—bringing structure, insight, and accountability to help your community thrive today and into the future.
20+ years of experience in senior housing operations
Data-driven insights to help you make confident decisions
Strategic support from new builds to turnaround projects
Training, recruitment, and leadership development
Full service: operations, staffing, compliance & sales
Seasoned in marketing, SEO, social media and digital.
Experts in optimizing underperforming departments.
A customized, hands-on approach—no one-size-fits-all playbook
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly!